Brands such as Etihad, Puma and EA Sports have helped the Blues' on-field success
Being known as one of the richest clubs in the world is a great privilege. However, it is all about some quality business and financial help from partners. This is the case with Manchester City. Premier League champions aggressively promote their brand all over the world, and some Manchester City sponsors help the club reach its objectives.
With great funding from various sources, "the Citizens" have enough costs to buy the most promising athletes from all around the world. Such notable transfers as the ones of Jack Grealish (£100m), Kevin De Bruyne (£68m), and Ruben Dias (£61m) are largely the outcomes of the brand's decent financing policies. Needless to say that all these practices helped Man City become champions of England twice in a row. Do you want to know more about brands that help City become more successful? Make sure to read this article. Here you will find the list of the most important Man City sponsors.
Etihad Airways
The owner of Manchester's most successful partner of the last decade is a notable Emirati politician, Mansour bin Zayed Al Nahyan. And Etihad is one of the biggest companies in the United Arab Emirates. It is a very rich and influential airline carrier with revenues reaching many billions of US dollars yearly. Besides, it is the title sponsor of Manchester City. The point is that you can see the logo of the given airways on the club's home and away kits. And don't forget about the fact that this team plays at the Etihad Stadium. This feature makes "the citizens" the central players in the marketing campaign of the Emirati business.
MarathonBet
Almost any strong football club in the world has its betting sponsor. An official global betting partner gets an opportunity to promote its services and trademark by using a football brand in its commercials. This is the case with Man City. Premier League champions have signed a contract with Marathon Bet, which is, by far, one of the most influential betting companies in the world. The entity is known and trusted by bettors around the globe. A team of experts from the best casino online Canada, which provides reviews of the most reputable platforms, has numerously called Marathon one of the most popular and most influential betting sponsors.
EA Sports
If you are into video games, there's no need to introduce these guys to you. EA Sports is a legendary game development studio responsible for the FIFA series. It is a franchise of football simulators that allows you to win trophies with your favorite teams. For example, you can take the role of the Man City manager Pep Guardiola and win the Premier League. There are full-fledged global tournaments in which players from all around the world compete to become the best FIFA players.
This game by EA Sports is so popular that you may play its slot versions. A selection of the best of them is presented in online casinos for real money. This is a great opportunity to try your luck at FIFA-themed online games. The influence of EA Sports is so big that Man City views the company as one of its top-priority partners.
Puma
Every notable athletic team needs a sponsor from the world of sports apparel. Manchester City sponsor is Puma. The team uses its kit for games in the Premier League, Champions League, or any other notable competition. Surely, the players of Man City do their best to promote the club's training kit partner. They appear in its commercials and participate in the presentations of new apparel items. The fact that the team in Puma kits wins the Premier League title contributes to the overall popularity of the brand. Just like in the case with the club's gambling sponsors, a sponsorship deal with Puma is extremely valuable for City. The interesting point is that signing a contract with Man City is Puma's great success. Most vivid European teams already partner with Adidas or Nike. Man City is, definitely, one of the greatest names in the Puma's roster.
Etisalat
This Emirati-based telecommunications giant is one more valuable pick on the list of Manchester City's strategic partners. You will have to visit Abu Dhabi if you want to know more about this company. Etisalat corporation is not as popular globally as the Etihad Abu Dhabi United group. Still, this is one of the biggest telecommunications brands in the Emirates. The financial partnership with this company brings Manchester City a great number of opportunities. Probably, we may expect a stronger expansion of Etisalat to the domain of football clubs in the near future.
Unilever
It is one of the biggest consumer goods companies in the world. This British giant is known for its great diversity of brands, such as Knorr, Domestos, Dove, Magnum, Cif, Rexona, Hellmann's, and many more. As a big British company, Unilever couldn't miss an opportunity to become a partner of the country's most successful football club. We must not forget that consumer company partnership is not less popular than gambling sponsorship in football when it comes to notable athletic organizations, such as "the Blue Moon." Manchester City athletes take part in Rexona commercials, while the brand delivers the blue team from Manchester significant funds.
Intel
The list of strategic Manchester City partners would not be complete without Intel. One of the world's biggest computer technology developers, Intel invests significant funds in the English football brand. It is one of those sponsorship deals that are expected to be long-lasting. Man City and Intel company officials say a lot about common values and the desire for technology development that unite both brands. You may easily find the fragments of Man City football games from the last season in various Intel commercials. One of the latest innovations launched by Intel, namely immersive football match highlights, is also densely tied to "the Blue Moon."
Conclusion
Manchester City is an extremely rich club and an actual EPL champion. Largely, it is all because of its owner, Sheik Mansour, who is also an owner of the City Football Group. However, there are many more factors contributing to the great wealth of "the Blue Moon." Man City has a very solid list of sponsorships that support its brand with additional funding and promotion. Surely, there are dozens of other brands that contribute to the success of "the Blue Moon." But the ones mentioned here are essential to the team. So, next time you celebrate the victories of Manchester City, pay tribute to significant brands and companies that help "the Citizens" make their dreams of great victories a reality.