City announce record £650m kit deal with Puma
By Ric Turner, Fri 01 March 2019 10:53
Ten year deal represents huge increase on existing £20m a season arrangement with Nike
Manchester City have announced a new long-term kit deal with Puma, which will replace their current arrangement with Nike at the end of the season. The deal, which will cover four other teams within the City Football Group (Melbourne City, Girona, Club Atletico Torque and Sichuan Jiunjiu) is believed to worth around £650m over a ten-year period, a huge increase on the £20m per season City currently receive from Nike.
The deal is the third largest in world football, and reflects the huge growth that City have enjoyed as a club over the past decade. Only Barcelona and Manchester United can boast of more lucrative deals, with their arrangements worth £140m and £75m a season respectively.
“It is a historic day for us. What we are doing has not been done before. It is an unprecedented partnership. This announcement marks the start of an exciting new chapter for City Football Group,” said Ferran Soriano, CEO of City Football Group. “Our relationship with Puma, covering five City Football Group clubs across four continents, will reset the model for sports partnerships on a truly global scale whilst being locally relevant and authentic for fans around the world. Puma share our vision for challenging expectations, and we are looking forward to what we believe will be a ground-breaking partnership.”
“Puma’s partnership with City Football Group is the largest deal that we have ever done - both in scope and ambition,” said Bjørn Gulden, CEO of uma. “We are very excited to partner with City Football Group, whose success, ambition and drive for innovation has seen them setting new standards, on and off the field. We look forward to building the most innovative partnership in football by redefining the sports partnership model both on and off the pitch. We want to maximise on-field performance as well as football culture, in areas such as music, gaming and fashion to connect and inspire the fanbase of each team.”
Vincent Kompany, Sergio Aguero and David Silva are already Puma ambassadors, with more City players expected to join them soon with Gulden claiming: 'We have a good presence here but there will be more.'