Each outstanding football club depends on partnership networks which provide strength along with excellence in both game and administrative operations. Manchester City maintains a top position in football by using innovative partnerships with global companies that match their strategic priorities both during games and off-field operations. Puma and Etihad Airways together with OKX support Manchester City Football through technological innovations and fan engagement platforms which help the club advance toward its goal of greatness. Moving into 2025 these top partnerships will serve as the key component which drives the team to attain unprecedented heights because no achievement starts from a single source.
Etihad Airways
In May 2009 Etihad Airways started their partnership with Manchester City which has fundamentally supported the club's achievement. The partnership resulted in renaming the team stadium to Etihad Stadium which stands at the center of the large Etihad Campus that belongs to Sportcity in East Manchester. Etihad Airways creates a UAE hospitality experience that flows through its operations and connects people globally while upholding generosity and cultural diversity. The airline operates extensive flight routes that cover the Middle East, Africa and Europe alongside Asia, Australia and North America while showing more than transportation capabilities through its mission to unite communities across international borders.
PUMA
A significant artistic milestone emerged as PUMA revealed the 2020/2021 Home kit for Manchester City which honored the characteristic mosaics found across Manchester. The jersey’s elegant mosaic design showcases City's traditional blue and white color scheme matched with navy trim based on artwork created by Northern Quarter artist Mark Kennedy. Through his love of Manchester City (his hometown club), Kennedy preserves club history through mosaic artwork at the City Football Academy after the traditional mosaic gates of Maine Road which stood for almost a century.
OKX
OKX established itself as the Club's Official Cryptocurrency Exchange Partner through Manchester City's global partnership while uniting sporting technology features. OKX maintains over 20 million users who operate within more than 180 markets around the world while leading the Web3 and crypto industry. The OKX partnership enables shared innovation and talent development and technology advancement through Manchester City’s men’s and women’s and esports operations. City Football Group COO Roel De Vries stated both organizations share fundamental values because they strongly pursue success while focusing on industry-leading innovations. According to OKX CMO Haider Rafique the partnership with City achieved its objective because the team unites fans with their mutual passion for “the beautiful game” reflecting football's comprehensive nature and OKX's dedication to generate positive societal impact through social bonding.
Nissan
The relationship between Nissan and Manchester City started as a landmark partnership through City Football Group’s inaugural group-wide partnership in July 2014. Multiple clubs from the City Football Group receive support as part of this collaboration which includes Manchester City, New York City, Melbourne City, Sichuan Jiuniu FC, and FC Girona. The clubs unite through their shared principles of performance, innovation, and sustainability. Since 2019 Pep Guardiola has represented Nissan through his ambassadorship status. As a result of their partnership Nissan launched the 'Be More Pep' and 'Electrify the City' campaigns that both display their electrified product selection and corporate objectives from Ambition 2030. Through their support Nissan enables Manchester City's charity program City in the Community (CITC) to deliver essential equipment for Powerchair footballers above normal partnership involvement. The Club's Official Automotive Partner status has Nissan supplying vehicles to add scope to the team while their joint commitment to a sustainable future includes an entirely electrified fleet.
Abu Dhabi
Manchester City operates as a strategic tool for Abu Dhabi to advance its global plans of delivering authentic cultural experiences via modern structures. Through their partnership with the Club Abu Dhabi presents itself as an international hub for tourism and entertainment while sharing commitment to excellence and community involvement. The Emirate proves its dedication through its outstanding management of important global events including the Formula 1 Etihad Airways Abu Dhabi Grand Prix as well as the Abu Dhabi HSBC Golf Championship. These events bring international investment opportunities while strengthening its global image. Abu Dhabi unites its heritage protection work with stunning attractions to motivate both football supporters and visitors thus creating a distinctive combination of past traditions and modern vision.
Betway
As the Official Global Betting Partner of Manchester City Betway, a leading global online betting brand and top No Deposit casinos 2025 gaming entity, joined forces through a multi-year agreement in July 2024. The agreement received celebration when City Football Group CEO Ferran Soriano joined Super Group CEO Neal Menashe for the traditional bell ringing ceremony at the New York Stock Exchange during Manchester City's American pre-season tour. The strong sporting heritage of Betway captured Soriano's attention as both leaders voiced excitement about the partnership. Menashe pointed out the agreement's significance for global expansion. As part of this historic collaboration both entities will conduct joint marketing operations and provide exclusive promotional material and implement extensive gambling responsibility and betting ethics training for their entire workforce.
EA Sports FC
During its thirty-year history of delivering interactive football excellence EA SPORTS FC revealed its new football identity under Electronic Arts Sports. The triangular shape which holds importance in football culture guided the design which represents the multiple dimensions football sports encompasses including passing plans and team configurations. The triangular structure appears throughout all EA SPORTS football gameplay experiences starting from the early isometric camera views in initial games through to the chemistry triangles found in Ultimate Team. The EA SPORTS FC platform based on innovation and inclusivity brings ultimate authenticity by allowing fans to experience 19,000 licensed players who represent 700 teams and extend across 30 leagues. UEFA and EA SPORTS have joined forces with 300 global football partners to build EA SPORTS FC as both a football community hub and transition point toward a fan-driven football future.
Sony Group Corporation
Manchester City's alliance with Sony Group Corporation represents their substantial advance toward digital fan interaction technologies. The information-sharing platform called Proof of Concept (PoC) connects Sony's state-of-the-art technological solutions with Manchester City's broad fan network to build an interactive digital worldwide supporter network and help them follow Man City games throughout the season. The innovation's core element includes a virtual stadium reproduction of Etihad Stadium which creates metaverse conditions that strengthen fan connections to both the club and fellow supporters. Nuria Tarre from City Football Group announced that the club remains committed to new technology adoption while reporting the initiative would bring unique football experiences. Toshimoto Mitomo from Sony underscored Sony’s dedication to assist Manchester City Club in enhancing fan involvement and developing innovative sports entertainment experiences through this ground-breaking partnership.
Emirates Palace Mandarin Oriental
The partnership between Manchester City and Emirates Palace Mandarin Oriental connects the luxurious elements of Abu Dhabi hotel history with football club operations. Emirates Palace delivers Arabian hospitality on a private beach while providing 394 beautifully designed rooms and suites as well as world-class dining services by acclaimed chefs and spa facilities combined with pristine pools which transform the establishment into a luxurious haven of comfort. The hotel provides a convenient location that enables Manchester City's first team to conduct warm-weather training and delivers City Football Schools' community programs through their high-quality pitch offerings. The unique partnership has extended the Emirates Palace brand into all Club facilities such as the Etihad Stadium and training ground and training apparel while also anticipating exclusive content about manager Pep Guardiola to solidify this partnership.
Unilever
Since 2018 Unilever has collaborated with Manchester City under its antiperspirant brand umbrella which includes Rexona (known as Sure, Degree, and Shield globally). The partnership began as an Official Partner of the men’s team before growing to include Manchester City Women sponsorship in 2020. The Rexona Breaking Limits Programme serves as one of their prominent joint initiatives to stimulate young people while driving them toward goal achievement. Through their wide range of brand activations both organizations have reached fans worldwide through multiple platforms to drive market penetration in primary geographical regions. Rexona and Manchester City share an alignment in goals to develop unrepeatable experiences through which fans can grow closer with the club.